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Toy Bichon Frise – A real dog breed or false marketing?

Toy Bichon Frise, Miniature Bichon Frise, Teacup Bichon Frise, Mini Bichon Frise

Thousands of People are Googling These Phrases Every Single Month

Toy Bichon Frise
gareth1953 Friends Please Read My Profile / Dog Photos / CC BY

I’m passionate about keeping my readers up to date and informed when it comes to Bichon Frise trends and topics. One of the ways I decide what to write about is by using search engine research tools.

I can often uncover what’s new, what’s hot, and what is on the minds of the Bichon Frise community. As I was checking out trending Bichon Frise searches, I kept seeing these…

Searching for Phrases Like These…

  • Toy Bichon Frise
  • Minature Bichon Frise
  • Teacup Bichon Frise
  • Mini Bichon Frise

Over and over again, searches for toy Bichon Frise and other tiny terms are some of the most frequently searched. I was curious to first of all, find out if there is any such thing as a toy Bichon Frise or miniature Bichon Frise. My second goal was to dig a little deeper, and find out what was driving all of this buzz about itty-bitty Bichons.

Why the Toy Bichon Frise Frenzy?…

This post is the first half of a two part series. I’m going to share what I’ve discovered about the miniature Bichon Frise, mini Bichon Frise, Toy Bichon Frise or teacup Bichon Frise as a breed. In part two, I’ll highlight my findings regarding who or what is behind the increasingly popular search terms.

Fact Checking 101: Off to the American Kennel Club (AKC)

My very first stop was the official AKC website. I’ve taken the following directly from the official Bichon Frise breed standard. As written under the heading size, proportion and substance category.

Size Dogs and bitches 9½ to 11½ inches are to be given primary preference. Only where the comparative superiority of a specimen outside this range clearly justifies it should greater latitude be taken. In no case, however, should this latitude ever extend over 12 inches or under 9 inches.

There is only one Bichon Frise breed standard listed. There is no reference by the AKC to a toy Bichon Frise or miniature Bichon Frise. I read about the Miniature Schnauzer, Miniature American Shepherd, Miniature Bull Terrier, Miniature Pinscher, English Toy spaniel, Toy Fox Terrier, Miniature Poodle and Toy Poodle. Nothing about a pint-sized Bichon Frise.

Next Stop, The Bichon Frise Club of America

The Bichon Frise Club of America, founded in 1964, is the most widely recognized and respected Bichon Frise organization in the United States. Their members consistently take the top awards in the show ring.

After a bit of time browsing their website, I started to read through an extensive article titled ‘Before You Buy Your Puppy’ I read through the tips on fencing, children, time requirements and grooming. Then I saw it. The following written in bold bright red text.

ALERT – there is no such thing as a “toy” Bichon. They should range in adult size from about 9 inches to 12 inches at the shoulder and the outside range is not considered “show size”. Any breeder who advertises “toys” should be suspect and you should never pay extra for this non-existent type of Bichon breed, which may well be a mixed breed puppy, regardless of any papers that are offered with it.

We have our answer – False Marketing

There is no such thing as a Miniature Bichon Frise, or teacup Bichon Frise or toy Bichon Frise or any other “special” separate breed of Bichon Frise. So why are so many dog lovers searching for these non-existing Bichons on Google? I think I have an answer, and I’ll share it with you all when I post the second half of this two part series. Stay tuned for part two. I’ll explain what I’ve found, and just who, or what I believe is fueling all those searches for a Bichon Frise who can fit inside a teacup.

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